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5 Steps to Choose a Great Retail Store Color Palette

Color Palette
Choosing to paint a retail store location may seem like a minor decision for most small business owners, but it can actually involve a lot more than just choosing a color you like. The best way to find the perfect shades for your store involves several steps and a little research.

To help you get started, here are five things you can do before purchasing a paint color.

1. Think About Your Industry

Some types of industry or sales goods tend to have a basic color palette or style. For example, outdoor gear stores often choose nature and the wilderness as their theme colors. Baby stores tend to feature softer hues. Athletic goods are often combined with bold, energetic colors.

If your type of business tends to be associated with a certain type of color, don't feel that you must stick to this palette. You can set yourself apart by choosing something a little more edgy and thinking outside the box. But you should consider why these styles work and how you can use them to your own advantage.

2. Learn About Colors and Mood

Color theory states that colors can alter mood and make people feel different emotions. Red, for example, may be considered either an energizing color or an angry color. Green is often associated with restfulness, while blue gives a sense of stability. Think about what you want your customers to feel when in your store, then look for ways to reinforce that with color choices.

You may also want to create separate moods, though, for areas where you and employees will work beyond the customers' view. Places like the offices, the break room, and the storage areas could benefit from different color schemes.

3. Consider Your Branding

You've probably put effort into your business marketing and logo design, so don't forget about incorporating elements from this into your store. Your company's brand is more than just the logo, though. It's what your customer envisions and thinks about when thinking about your business. It includes colors, personality, logos, fonts, uniforms, and your reputation.

Obviously, you don't want to choose store paint colors that clash with any of these features of your overall brand. You can also use paint to emphasize your brand's personality with the use of wall graphics, murals, calligraphy, quotations, and artwork.

4. Put Colors in Context

As you start to narrow down color choices, think about how they will appear with the actual goods and furnishings in your store. This would include shelves, chairs, sofas, tables, and employee clothing. But don't forget about how your products and packaging will look next to these color choices. No one wants a wall background that blends in too well with your main product lines and hides them.

Think about the store itself, too. Is the space larger than you need? Then consider bolder colors that can make it feel cozier. Is it on the small side? Try a more neutral palette that opens up the area.

5. Paint a Test Area

Finally, create a test area that you can fully outfit in your new color choices before committing to the whole look. Consider this a mini store layout and set up some shelves and products, your chosen wall and trim colors, and a few decorations you plan to incorporate into the style. Live with it for a while if you have the luxury of time.

Solicit anyone and everyone for opinions as you test color choices. The more feedback you can get from people likely to use your business for any reason, the better you can gauge whether your choices are meeting your goals.

For more help designing your store makeover, work with an experienced painting service from the outset. At Randy Wardlaw Painting & Pressure Washing, we can assist you in finding the best combination of colors and styles for any business environment.


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